Report

After forecasting the color of Dolce & Gabbana in 2010 Fall/Winter Ready to wear, I have some feelings and wanted to share here especially with my groupmates .

First , I think foreasting is really a complex job as there are plenty of information and I have to select the useful one . I remember in the first lecture , when I knew this subject does not have any examintion or even test , I was worry because I did not know how I can get a good mark in this subject although I got a assessment form . Besides , I do not know much about any luxury brand . However , in the first tutorial , Robert said more about the assessment and said all we need to do is to forecast a color family only . At that time , I was happy becasue I thought there is not much to do .

However , after starting to do the research , I shocked . There are many informations related to the brand and most of them are new things for me . For example , now I know every collection has its own inspiration and reason . In the past , I only think that the color is beauitful so the designers use it . After analysis of Dolce & Gabbana's collection , I find that in many collection , the designers want to show the tribute like 09 (Elsa Schiaparelli) , 05(Swinging London) , 04(Helmut Newton) , 03(Marilyn Monroe) etc . In order to foreast the color , now , I think know more about the past collection is esssential .

Besides , I find not only collection , but also other information like advertising , background and retail stores ( I even went to the Dolce & Gabbana retail store which is on the canton road ) . More information (no matter quantity or type of information ) make me feel more difficult to decide which hue will be used . It is because there are many factors affecting the color and if you want to forecast the exact color , it is quite difficult .

For plenty of information , I find the most difficult part is to find the relatioship between the information . For example , I need to find out what is the pattern and features of the color used . This part really increase my analytic skill .

For this assessment , I think it is a valuable experience . It is beacuse if no one force me to analyse and do the research , I think I will not put so many effort on a brand . Honestly , I gain a lot . Apart from know more about Dolce & Gabbana , I started to have interest to know more about luxury brand . For example , I am quite interested in Mcqueen and Westwood . I think I will keep on doing the research for other brand . My groupmate said this assessment become an baby in our mind because we know it from zero to more , also this brand is more important for me now .

Finally , I forecast a color family . I am quite happy because every hue I choosed have reason and I am not guessing . This assessment make me improve myself a lot .


Apart from the my feeling of the Dolce & Gabbana , I want to share my feeling about the ITC 3401 . Once again , in the first few lessons , I was confused and dazzle . Especially the lessons of history , it is a little bit boring . However , the lessons of color theories are really interesting and boarden my horizon . I know more about the color system . Finally I know why sometimes , several sharp hue match togather but look good . The reason is they use the same intensity and the correct color system . I think it is magical and the unique features of color ! Now , when I walk on the street , I will pay attention to the person's dressing code and the color they matched . I think it is interesting !


To conclude , for me , ITC 3401 is really a different course compared with othe courses . It teach me the basic concepts only and requires me to learn more by myself , by visual , by action and by environment . I have to pay more efforts than normal situation if I really want to get something from this course . Honestly , it really boraden my horizon and make me get more involve to the world of FASHION since I did not know any luxury brand well before. But now at least I can know more about one brand , as it is only the starting point , I think I will know more and more brand later . I really enjoy the course .

Color Forecasting of Dolce & Gabbana Fall/Winter 2010 Ready to wear

This is the color family I forecasted .

First of all , I forecast that Black , White and Grey will be used . The reason is these three hue appeared almost every year especially Black and White , its seems they are must-have color for Dolce & Gabanna . Although Grey did not appeared in 2001-02 , they are used in 2003-09 . Dolce & Gabanna loved black and you can refer to the blog I posted before "Relations with pop culture" .


Besides , I forecast that Red will be used . The style and image of Dolce & Gabbana is Sexy and Innovetive , I think Red can show this qualities . For example , Red show hot and sexy . I think Red in low value is prefer to Red in high value because Dolce & Gabbana Fall/Winter Collection's hue are usually low value .


In addition , I think Blue will be used because blue is another hue appeared in Dloce & Gabanna collection often . Except 2005-06 , every year use blue . Reminding that Red and Blue are traditional color of Sicily and Mediterranean . Another reason of using blue may because Dolce & Gabbana want to show luxury and blue is oftern in the anient Europe for upper class .


Finally , I forecast Beige , brown and yellow because they are also commonly used . However , these three hue unlike Black , White , Grey , Red and Blue , they are less common . However , since the influence of Sicily and Venice and Dolce & Gabbana always mix the feeling of "Country" and "Luxury" , these three hue are also appeared in the Fall/Winter Collection often .

Besides , I find that Dolce & Gabbana like using the Achromatic Scheme through Brown and beige and yellow . Everytime , when Dolce & Gabbana used Beige , there is always brown or yellow .

I forecast that in 2010 Fall/Winter , Dolce & Gabbana will use the hue to show the "Country" lifestyle and should be in low value hue .

There are two reason for the above "country" forecasting .

First , for the past ten F/W collections , five F/W collections including 2001-02 , 2006-08 , mainly use low value hue and show the country feeling . Although some of these years , there are a few outfits using Red or High value hue , the major hue used in these collections are low value hue .

Besides , for the past ten years , there are intervals between the hue used . What's means by "interval" ??? I discover that after using high value hue , the next will be tended to use low value . Although the year using high value or low value may continue in the next year , there is still a trend . For example , after 2000 "middle east" , 2001 adopted "country life" and 2002 have "Sicilian lifestyle" . Also , after 2008 "old-school feeling" , there are tribute to Elsa in 2009 . As 2009 using shocking pink , yellow etc , I think in 2010 , the collection will back to "country" .

Especially in 2008 , there was a Economic Tsunami , it is a chance for the brand to back to the most natural situation and feeling the environment instead of just talking about money , money and money .

A reference of Spring Dolce & Gabbana from 02-09

The collection of spring

Spring 2002 Collection
http://08286935d.blogspot.com/2009/04/dolce-gabbana-spring-2002-collection.html

Spring 2003 Collection
http://08286935d.blogspot.com/2009/04/dolce-gabbana-spring-2003-collection.html

Spring 2004 Collection
http://08286935d.blogspot.com/2009/04/dolce-gabbana-spring-2004-collection.html

Spring 2005 Collection
http://08286935d.blogspot.com/2009/04/dolce-gabbana-spring-2005-collection.html

Spring 2006 Collection
http://08286935d.blogspot.com/2009/04/dolce-gabbana-spring-2006-collection.html

Spring 2007 Collection
http://08286935d.blogspot.com/2009/02/dolce-gabbana-spring-2007-collection.html

Spring 2008 Collection
http://08286935d.blogspot.com/2009/04/dolce-gabbana-spring-2008-collection.html

Spring 2009 Collection
http://08286935d.blogspot.com/2009/04/dolce-gabbana-spring-2009-collection_22.html


My findings and analysis :
My color forecasting is mainly focus on the Dolce & Gabbana Fall Ready To Wear , so I look and analyse a lot on the past Fall RTW collection . However , I need to have a look on Dolce & Gabbana Spring RTW too as it is also an indicator for me to forcaste the color .

In the information provided by my groupmate , I find that Black , White and Red are hue Dolce & Gabbana usually used . For example , in Dolce & Gabbana 2006 RTW , more than 90% of the outfits using these three hue ! Although in 2004 Spring RTW , Red did not be used , the designers used Pink , it just change the intensity of Red !

So I can conclude that these three color are often used and the basic color of Dolce & Gabbana .

Street Shot

I took the photots in Tsim Sha Tsui and Casueway Bay etc .

I think most people like wearing T-shirt and jeans . For T-shirt graphic , I think the pattern prefer more lagre in size . These pattern occupy more than half of the T-shirt . Also , I think Funny Slogan is popular . From the above photo , one of the T-shirt's slogan is " Danger Men Drinking " .

Besides T-shirt and jeans , I think most girls like wearing one-piece with national in color . They like matching with leggings and boots .

I was standing on the street and invited people to take a shot . For the first serveral hours , I think many people are quite stylish . But after several hours , I notice that many stylish people are quite similar . There are few styles only . For example , T-shirt and jeans , one-piece with leggings , totally black look with a little punk feeling etc . I think the reason is people tended to observe people on the street and follow their style and at last most people have the similar style .

However , this activity (asking stranger to take a shot ) is a good experience . I had never tried before and it is really difficult at first . After taking the first photo , it seems much easier than before . It is a good chance for me to notice the people on the street and now I take a camera with me always . Once I discover something intertesed , I can take a shot and review it .

More analysis on Dolce & Gabbana Background

My thought : From the official website of Dolce & Gabbana , I find that the style of Dolce & Gabbana is full of Mediterranean feature . For example , from the collection I discussed before , in 02 Fall RTW , the inspiration is the legend from Sicily . Not only the styles and designs , the color of Dolce & Gabbana is also inspired by Mediterranean and the due are tended to be low value with "country feeling" .





Reference from Official Website :
It's not easy to circumscribe the Dolce & Gabbana universe within a definition.
A world made up of sensations, traditions, culture and a Mediterranean nature.
Domenico Dolce and Stefano Gabbana have made a trademark of their surnames which is known throughout the world, easily recognizable thanks to its glamour and great versatility.


Dolce & Gabbana is the Dream: a luxury brand that is distinguished by its stylistic originality combined with the superior sartorial content of its creations. The strong identity of the Dolce & Gabbana brand has evolved over the years while always remaining faithful to its inherent standards. An unmistakable style, the expression of unconventional luxury which, season after season, combines strong innovation with the powerful Mediterranean flavour of its origins. A brand whose essence lies in its contrasting features.


For the detailed information , please visit
http://www.dolcegabbana.com/corporate/en/brand/brand-dg.html
http://www.dolcegabbana.com/corporate/en/group/company.html

Beautiful photos I took in Venetian (Macau)

The above photos are taken in Venetian (Macau) and I travelled there last weeks . The mood of Venetian is soft and comfortable . I think the most important factor is the color . As shown above , there are artificial sky and Venice style building . However , the due used in Venetian is in low value . This may let me feel more confortable than using high value color .

Dolce & Gabbana Retail shop

For more photos of retail store of Dloce & Gabbana , please visit
http://images.google.com.hk/images?hl=zh-TW&client=firefox-a&channel=s&rls=org.mozilla:zh-TW:official&hs=yGk&q=D%26G%20shop&um=1&ie=UTF-8&sa=N&tab=wi



My findings and analysis :
After watching these photos and going to the Dolce & gabbana retail shop on canton road , I find that the retail stores of Dolce & Gabbana like using black . For example , sofa and wall . Also , there are always mirror and crystal chandelier . These seems to build up the luxury image .

Color Line of 01-09 Fall RTW

From more clear understanding of the color used in the D&G collections , I make the above color line . From the above Color Line , I find something .

1.Black ( Although black is not used in 2008 , there is still dark grey . It just change the intensity )

2.White ( From 2001-2009 Fall RTW , there is always white )

3.Grey ( Since 2004 , every Fall Ready-to-wear have Grey and only intensity is changes )

3.Red , Blue , Beige

4.Bayadere colors with Low value due ( Most due used in Dolce & Gabbana are usually in low value relatively like 01 , 02 , 05 , 07 and 08 . Except the year tribute to someone , like 03 , 04 , 06 and 09 , the color used in Dolce & Gabbana are higher intensity . I think it may because of these are Fall collection . Also , the brand image is innovative , it shows in the details and designs on the outfit . So , hue maybe in more low value in order to emphasize the designs . )

Dolce & Gabbana advertisement

My Findings and analysis :
As shown below , the advertising of Dolce & gabbana is unique . It shows " sex and violent " which let these advertisement be criticized . These are the examples .







Besides the theme of advertising create noise , the color used in these advertising is great . Let me introduce some of them .



The above advertising is using Emphasis of Color



The above advertising is using Emphasis of Color too

Fact : Dolce & Gabbana was publicly criticized by Britain's advertising watchdog Advertising Standards Authority (ASA) on Wednesday, January 10 , 2007 for an advertising campaign showing models brandishing knives.

00 Dolce & Gabbana Fall RTW

For larger photos , please visit
http://www.style.com/fashionshows/complete/slideshow/F2000RTW-DGABBANA/



My findings and analysis :
1.Use many hue ( Reason : In this collection , D&G is inspired by "the Middle East" . First , we can see it from the runway . As shown above , the runnway is a little bit glamour . For example , there are Palm and ancient mirror etc and I show them below .

Besides , in this collection , D&G use many hue like red , yellow and green etc . As we all know , the Sari in India has many hue and I show some of the Sari below .







2.Use Black ( Reason : Although this collection use many hue , Black is still commonly used . For example , in the first few outfits ...




Also , Black is used with other hue like purple , silver and blue as shown below .







Source :
1.Collection : Style.com
2.Sari definition : http://en.wikipedia.org/wiki/Sari
3.Photo of Sari : http://images.google.com.hk/images?client=firefox-a&rls=org.mozilla:zh-TW:official&channel=s&hl=zh-TW&q=%E4%B8%AD%E6%9D%B1%E6%9C%8D%E9%A3%BE&um=1&ie=UTF-8&sa=N&tab=wi